Get the SWITCH Coaching Model & Session Planner
The framework for creating transformation in minutes, not months.
Most coaching models treat the symptom, not the person.
The SWITCH Coaching System® is different. It's a framework for identity-level transformation — coaching that creates lasting change by working with your client's head, heart, and gut intelligence.
💡 Inside this free guide, you'll get:
The complete SWITCH Coaching Model
The 5 SWITCH Coaching Skills that take conversations from transactional to transformational
A Practical Session Planner you can use immediately with clients
The philosophy and methodology behind AI-resistant coaching
Whether you're a new coach looking for structure or an experienced coach ready to deepen your practice, this guide gives you a proven framework used by professional coaches worldwide.
Get your SWITCH Guide here
Meet Your Mentor
I'm Lorraine Hamilton PCC — a Professional Coach, ICF Registered Coach Mentor, and one of only seven registered coach mentors in New Zealand.
I created the SWITCH Coaching System® in 2016 because the standard coaching models didn't reflect the depth of transformation I was actually facilitating with clients.
After 20 years and over 10,000 hours of coaching, I knew there had to be a better way — one that worked with the whole person, not just their presenting problem.
Now, I train professional coaches worldwide to deliver the kind of deep, transformational work that AI could never touch.
But I also know that brilliant coaching skills don't matter if you can't attract clients or if your tech is chaos — which is why I created the SWITCH Coaching Collective, where coaches get skills, business support, and integrated tech in one place. No more piecing together ten different programmes and hoping they work together.
Originally from Glasgow, now based in Wellington. My background as an engineer taught me that systems matter — and my hobbies (motorsport, stand-up comedy, and leading a women's business network) remind me that joy and depth aren't mutually exclusive.
Get your SWITCH Guide here
S – Set Aside What You Believe About the Territory
Discover your authentic leadership style – Learn to trust your intuition and feelings alongside logic, giving you access to a deeper wisdom that many leaders overlook.
Escape the goal-setting trap – Move beyond rigid plans that keep you stuck and find a fresh approach that leads to lasting, sustainable success.
W – What Do You Really Want?
Break free from hustle-culture pressure – Step off the endless treadmill of doing more and more, and reconnect with who you are underneath all the busyness.
Uncover your personal values blueprint – Identify what truly matters to you (not what others say should matter), so your choices feel clear, aligned, and authentic.
I – Investigate and Overcome Your Inner Blocks
Quiet your inner critic once and for all- Trace where those harsh voices came from and practice tools to soften them, so you can finally hear and trust your own wisdom.
Redefine your relationship with fear – Shift from seeing fear as a stop sign to recognising it as a signal of growth, opening new doors in every area of your life.
Break free from comparison and validation-seeking – Understand what triggers the cycle of measuring yourself against others and chasing approval, and learn how to move into genuine confidence and connection.
Make decisions from balance, not reactivity – Learn how to spot when you’re calm and clear versus stressed and triggered, so your choices are steady, confident, and aligned.
T – Transform Your Reality and Unleash Your Superpowers
Meet your inner mentor and future self – Take part in a guided visualisation that connects you with the wisest, most confident version of you, so you can receive guidance beyond your current perspective.
Master head–heart–gut communication – Learn how to bring together the intelligence of your mind, your emotions, and your intuition, so your choices feel both smart and deeply right.
Access your inner wisdom anytime – Discover simple ways to tap into your natural guidance system whenever you feel stuck, so you don’t have to rely on constant outside advice.
Transform the way you handle challenges – Recognise which “part of you” is leading in the moment and learn how to honor it, so you can respond with clarity and alignment instead of confusion.
C – Clarify Your Communication and Expand Your Impact
Master the balance of likeable and competent – Learn how to stop choosing between being liked or respected, so you can show up as both influential and authentic.
Share your purpose with confidence – Find clear, simple words to express what you’re here to do, so others understand and feel inspired to support you.
Transform how you ask for what you need – Learn to prepare for tough conversations and negotiations in a way that honors your values, so you can get what you want without feeling pushy or fake.
H – Harmonise and Embody Your Success SWITCH
Shift from doing to being – Let go of the constant pressure to perform and prove yourself, and begin living from a place that’s fully aligned with your values and calling.
Embody your authentic self – Step into the version of you that naturally supports your dreams and goals, closing the exhausting gap between who you are and who you think you should be.
Create lasting change – Move beyond quick fixes and temporary wins, building a solid foundation that supports your purpose and success long into the future.
Email: [email protected]