I have been coaching for almost 20 years and training & mentoring coaches for roughly half of that. One of the biggest barriers to coaches staying in the industry is attracting enough clients to make their practice viable.

They look to traditional marketing teachers who tell them....

"Sell the outcome"

But what if the outcome is different for every client?

Professional coaches can help many people in many different circumstances, and that is not an easy thing to convey.

I discovered this when the coaches inside of my Client Attraction SWITCH Coaching Business Incubator were still struggling to talk confidently to people who did not know what coaching is, but could be a great referral partner for them.

I got thinking, how can I make it easy for them to connect with potential referral partners and share the power of their coaching skills.

This is how.